This logo design was for a start-up fitness brand that I co-created with one of my best friends. He's a lifelong brother that shares a love for fitness as I do. Another thing we have in common is our favorite comic book superheroes and anime characters. While I have my favorites in characters such as Batman and he can't get enough of Naruto, we can definitely find common ground that these fictional characters teach valuable life lessons. Fitness and nutrition is all about dedication and consistency. These characters teach us valuable traits such as just that, so why not create a logo and brand around the superhero feel? A herogue is essentially an anti-hero in the sense of what you're doing is for the greater good, but often in unconventional ways. It's doing what is necessary for the most positive outcome. This translates a similar tone for where the two of us started in our fitness journey to where we are now.
