This logo design was for a fitness brand built around the idea of resilience. Resilience is the ability to face difficult times and adapt to the situation to come out stronger than even before. It's the ability to tackle life's toughest challenges and this idea adapts well to a fitness brand given the many hardships one will face during their fitness journey. When approached with this project, my mind immediately went to a gothic style font to show strength and wings wide open ready to soar above any challenge.
